Each of us is unique
At base, politics involves individuals. Positive politics require that we consider and respect individuals as unique with feelings, needs, and viewpoints. Modern social media outreach techniques slice and dice a target audience trying to focus on each individual. Cambridge Analytica is said to have identified thirty-nine different attributes of target voters. Here we are not concerned with targeted advertising, but we ask you to always be mindful of diversity. Respect how each person's mental model, worldview, basic needs, and priorities may motivate them to support or oppose something.